Building a Website for Photography in 2023 | Step-by-Step Guide

How to make a website for photography

In today’s digital age, having a professional photography website is more important than ever. Not only does it allow you to showcase your best work, but it also helps you attract potential clients and create a strong online presence. In this guide, we will walk you through the process of building a website for photography step-by-step, covering everything from choosing the right professional website builder, to optimizing your site for search engines.

Short Summary

  • Build a professional photography website to showcase your work, connect with clients, and grow your business.

  • Explore features of Wix, Squarespace & Format to select the best website builder for you.

  • Optimize page titles/descriptions + integrate social media & marketing tools for maximum effectiveness.

Why Build a Photography Website?

Building a website for photography

Establishing your own photography website is crucial for expanding your reach and presenting your work in a professional and organized manner. While social media platforms can be useful for connecting with potential clients, they don’t offer the same level of control and customization that having your own site, a dedicated photography site, does.

A well-designed professional photography website allows you to:

  • Carefully curate your portfolio, ensuring that only your best work is showcased

  • Attract more clients through professional photography

  • Grow your photography business

  • Differentiate yourself from the competition

With a professional online presence, you can achieve these goals.

Choosing the Right Website Builder

website, builder, design | wordpress, squarespace, shopify, Format

When it comes to building a photography website, selecting the right website builder is crucial. Among the best photography website builders, Wix, Squarespace, Format, and WordPress are popular choices for photographers, each offering their own unique set of features, ease of use, and design options.

In the following sections, we will compare these best website builders and help you decide which one is the best website builder suited for your needs.

Wix: User-friendly and Feature-rich

Wix is a popular choice for photographers due to its user-friendly interface, professional photography templates made, and a variety of features tailored to photography websites. With over 500 templates to choose from, you can easily find a design that reflects your personal brand and style.

While these two are very similar, they are not. Wix offers a free plan, but it comes with certain limitations such as 500MB storage space, 1GB bandwidth, and Wix-branded URL. To unlock more features and remove these restrictions, you can opt for one of Wix’s premium plans, which provide additional benefits like a custom domain and increased storage.

Squarespace: Sleek Designs and Ecommerce Capabilities

Squarespace is known for its sleek designs and ecommerce capabilities, making it a great option for photographers looking to sell their work online. Some of the features that make Squarespace a top choice for photographers include:

  • A wide range of visually appealing templates

  • The ability to easily set up an online store

  • Seamless integration with popular payment gateways

  • Built-in SEO tools to help photographers reach a wider audience

  • Mobile-responsive designs that ensure a great user experience on any device

With these features, Squarespace enables photographers to showcase and sell online portfolios of their work effortlessly.

However, Squarespace lacks certain features like client proofing and gallery prints that may be important for some professional photographers. Despite these drawbacks, it remains a solid choice for those who prioritize design and ecommerce functionality.

Format: Photography-focused Features

Format is a website builder specifically designed for photographers, offering features such as client galleries, proofing, and watermarking. These photography-focused features make Format an ideal choice for those who want a website tailored to their needs.

While Format offers many beautiful templates and a range of powerful features, it comes at a higher price compared to alternatives like Wix and Pixpa. However, for photographers who prioritize photography-specific functionalities and are willing to invest in a premium website builder, Format can be an excellent choice.

WordPress: Customizable and Extensive Plugin Ecosystem

WordPress stands out as a versatile platform, especially known for its high degree of customization and a vast array of plugins. For photographers seeking a platform that can adapt and grow with their changing needs, WordPress offers an unmatched flexibility. Here are some benefits of using WordPress for a photography website:

  1. Highly Customizable: Unlike some other platforms, WordPress allows for in-depth customization. This means photographers can tweak every aspect of their site, ensuring it’s a true reflection of their brand and vision.
  2. Extensive Plugin Ecosystem: With thousands of plugins available, photographers can easily add functionality to their site, be it galleries, sliders, or SEO tools. Plugins like “Envira Gallery” and “NextGEN Gallery” are tailor-made for photography websites.
  3. Ecommerce Ready: With plugins like WooCommerce, photographers can seamlessly set up an online store, selling prints, digital downloads, or even photography services. The flexibility of WordPress’s ecommerce solutions ensures a tailored experience for each photographer’s business model.
  4. SEO Friendly: The platform is designed with SEO in mind, and numerous plugins can further optimize photography websites to rank higher in search engines, connecting photographers with a wider audience.
  5. Self-hosted: While this might require a bit more work in terms of setup and maintenance, having a self-hosted WordPress website means you own and control all your content. This can be essential for photographers who want full rights and control over their work.
  6. Community Support: With a vast global community of developers and users, finding help, tutorials, or resources for WordPress is easier than ever. This ensures photographers can always find solutions to any challenges they might encounter.

However, WordPress might have a steeper learning curve compared to some other builders. It requires regular updates and maintenance, and the responsibility of security lies largely with the site owner. But for those willing to invest time or hire a developer, the payoff in terms of flexibility and scalability is substantial.

Essential Elements of a Photography Website

camera, dslr, photography

To create a professional and engaging photography website, there are three essential elements you should include: a well-curated online portfolio, an about page, and clear contact information. By incorporating these elements, you can effectively create a photography website that showcases your work, personalizes your site, and makes it easy for potential clients to get in touch.

A well-curated portfolio is the foundation of any photography website. It should include a quote.

Portfolio: Showcasing Your Best Work

holding, trophy, hand

A well-curated photography portfolio website is crucial for showcasing your best work and attracting potential clients to your photography website. By carefully selecting and organizing your images, you can create a visually stunning photography portfolio site that reflects your unique style and expertise.

Consider dividing your images by project or theme, as this can provide a more coherent and organized display. This approach also allows you to link each set from the homepage navigation, giving each its own dedicated page and gallery format making it easier for visitors to browse your work.

About Page: Personalizing Your Site

ocean, sunset, person

An about page adds a personal touch to your website, allowing visitors to learn more about you and your photography style. By sharing your personal story and highlighting your unique services, you can set yourself apart from other photographers and forge a deeper connection with potential clients.

Include details about your expertise, credentials, and accolades on your about page. This information can help establish trust and credibility, making potential clients more likely to choose you for their photography needs.

Contact Information: Connecting with Clients

handshake, cooperate, connect

Providing clear contact details on your own website makes it easy for potential clients to get in touch and inquire about your services. Be sure to include an email address, phone number, and physical address (if applicable) on your contact details page.

By making it easy for prospective clients to reach out, you increase the chances of booking new jobs and growing your photography business. A well-designed contact page can also help establish a professional image, further enhancing your online presence.

Building Your Photography Website: Step-by-Step Guide

code, website, html

Building a photography website using a website builder is a straightforward process that can be done in just a few clicks. Start by choosing a website builder that suits your needs and register for a free photography website account.

Next, select a template that reflects your personal brand and style. Most website builders offer a wide range of professional templates specifically designed for photographers. Customize the template by adding your own content, such as your portfolio, about page, and contact information.

Once you have finished designing your website, preview it on both desktop and mobile devices to ensure it looks great on all platforms. Make any necessary adjustments to improve the user experience and ensure your website is easy to navigate.

Finally, when you are satisfied with your website, hit the “Publish” button to make it live on the internet. Most website builders will provide you with a temporary domain name, but you also have the option to connect your own domain or custom domain for a more professional appearance.

Optimizing Your Website for Search Engines

business, search, engine

Optimizing your photography website for search engines is crucial for increasing visibility online and attracting new customers. To achieve a higher ranking on Google, focus on:

  • Optimizing page titles and descriptions

  • Incorporating relevant keywords using tools like Google Keyword Planner

  • Generating quality content

  • Building backlinks

Another important factor to consider is the loading speed of your website. Large image files can slow down your site, negatively impacting your search engine ranking. By reducing image file sizes and using services like tinypng.com, you can ensure a faster loading speed and better user experience.

Remember that search engine optimization is an ongoing process, so be prepared to regularly update your website and monitor its performance. By staying up to date with the latest SEO trends and best practices, you can continue to attract new clients and grow your photography business.

Monetizing Your Photography Website

money, cards, business

Monetizing your photography website can be done through various methods, such as selling prints, offering photography services, and integrating ecommerce features. By generating income from your online presence, you can further grow and expand your photography business.

For photographers looking to sell prints online, many website builders like Squarespace and Shopify offer ecommerce functionalities, including order management, payment processing, and shipping options. These features make it easy for you to manage your online store and sell both digital and physical products.

In addition to selling prints, you can also offer photography services on your website, such as photo editing, retouching, and photoshoots. By showcasing your range of services, you can attract a wider audience and increase your revenue from potential customers.

Integrating Social Media and Marketing Tools

Integrating social media and marketing tools into your photography website is essential for promoting your work, growing your audience, and engaging with potential clients. By linking your website to your social media accounts and sharing your content across various platforms, you can increase your online visibility and attract more visitors to your site.

Consider incorporating interactive features on your website to engage visitors and encourage them to share your content. Some examples of interactive features include:

  • How-to videos

  • Behind-the-scenes look at a photoshoot

  • Quizzes or polls

  • Interactive infographics

  • Interactive maps

  • Virtual tours

These types of content can help keep your audience interested and coming back for more.

Don’t forget to optimize your website for search engines, as this will help improve its visibility and attract more potential clients. By following SEO best practices and staying up to date with the latest trends, you can ensure your photography website ranks highly on search engine results pages and continues to grow.


In conclusion, building and maintaining a professional photography website is essential for showcasing your work, attracting clients, and establishing a strong online presence. By choosing the right website builder, incorporating essential elements like a portfolio and contact information, and optimizing your site for search engines, you can create a stunning website that reflects your personal brand and helps grow your photography business. Now is the perfect time to take the next step and build your own photography website!

Frequently Asked Questions

What kind of website should I make for photography?

For showcasing photography without spending any money, Wix’s free plan is recommended. It allows for a personal website to be created, though 500MB storage space for photos being the only limitation.

Should a photographer create a website?

Having a website is an important part of any photographer’s business, providing numerous benefits that can help them gain and maintain clientele. It’s essential for most photographers, whether professional or amateur.

Can I make a photography website for free?

Jimdo provides the best free way to make a photography website, allowing you to be online in minutes. With a free Play plan that includes everything you need and the option to upgrade to an affordable paid plan, you can create a photography website for free.

Is Wix a good site for photographers?

Wix is an excellent platform for photographers, offering a robust website builder with blog capabilities and other useful features. It’s a great option to consider if you’re looking for the best website for your photos.

What are the essential elements of a photography website?

A photography website should have a well-curated portfolio, an about page, and contact information to create a professional, engaging experience.

This will help potential clients get a better understanding of the photographer’s style and work, as well as provide them with the necessary information to get in touch.

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